For Retailers with
Physical stores and Digital Ambitions
We build high-performance Magento, Medusa and WooCommerce websites
for established B2C retailers ready to make online their strongest sales channel.
Trusted by established retailers across Southeast Europe and DACH.
What we build
We create scalable, high-performance digital commerce experiences
tailored to your business goals.
Magento
Platforms
Complex B2B and B2C ecommerce built to scale — multi-store, ERP-integrated, and performance-optimised.
Headless
Storefronts
Modern JavaScript frontends on top of your existing backend — fast, flexible, and built for your marketing team.
WooCommerce
Builds
Fast and well-structured WooCommerce stores for retailers who need to move quickly without cutting corners.
Medusa
Ecommerce
Open-source, API-first commerce engine built for teams who want the flexibility of headless without the limitations of a proprietary platform.
Featured work
Garinello (garinello.rs) is a modern e-commerce website dedicated to men's fashion, offering a curated selection of clothing that blends classic elegance with contemporary style. The site functions primarily as an online store, where users can browse and purchase items such as shirts, suits, blazers, trousers, and seasonal outerwear.
Functionally, the site includes all standard webshop features, such as detailed product pages, size and variant selection, shopping cart, and checkout process. It also encourages engagement through newsletter signups and occasional promotions. Overall, the website delivers a clean and focused user experience, prioritizing product visibility and straightforward navigation while reinforcing the brand's image of modern sophistication.
Complex omnichannel Magento platform integration for one of the largest consumer electronics retailers in Southeast Europe.
Full ERP integration, real-time inventory tracking, multi-store support, and performance optimization for extreme high-traffic sales events.
Garinello (garinello.rs) is a modern e-commerce website dedicated to men's fashion, offering a curated selection of clothing that blends classic elegance with contemporary style. The site functions primarily as an online store, where users can browse and purchase items such as shirts, suits, blazers, trousers, and seasonal outerwear.
Functionally, the site includes all standard webshop features, such as detailed product pages, size and variant selection, shopping cart, and checkout process. It also encourages engagement through newsletter signups and occasional promotions. Overall, the website delivers a clean and focused user experience, prioritizing product visibility and straightforward navigation while reinforcing the brand's image of modern sophistication.
Engineering approach
We build ecommerce the way retailers run their best stores — with precision,
systems, and zero tolerance for shortcuts.
Performance is not a feature. It's the foundation.
Every platform we build is engineered for speed from the first line of code. Core Web Vitals, server response times and checkout performance are not optimised at the end — they are designed in from the start.
Architecture that doesn't trap you.
We build on open, documented, and well-tested code. When a project ends, you own everything — the codebase, the infrastructure, the documentation. You can take it anywhere.
Technology serves the business, not the other way around.
We choose platforms based on your specific commercial situation, not on what is trending. Magento, Medusa or WooCommerce — the right tool is the one that matches your scale, your team, and your goals.
Who we work with
Built for retailers who are serious about online.
We work with established B2C retailers — companies with physical store presence, existing ecommerce revenue, and leadership that understands online is not a side project. Our clients typically have an internal IT contact and a clear brief. They come to us not because they want a website — but because they need ecommerce infrastructure that actually performs.
We are not the right partner if you need a live site in four weeks, have no internal technical stakeholder, or are still deciding whether to invest in ecommerce. If that is where you are — we are happy to recommend resources that might help.
Selected insights
Thinking from the engineering floor.
How to maximize your e-commerce revenue using conversion rate optimization (CRO)
So, you’ve built a beautiful website with the purpose of selling your product or service in the online space. The website goes live, traffic comes pouring in and you’re sitting back, watching the number of visitors rise on your Google Analytics dashboard.
Magento Ecommerce
Magento ecommerce platform is one of the 3 leading eCommerce platforms in the world right now, and there’s a host of factors which have contributed to its success. It represents a truly powerful way to get your online business on the fast track to generating revenue and delivering an outstanding customer experience.